1943: Wastin' that "solid rubber" ain't in the groove
World War, 1939-1945; posters; propaganda; rubber; conservation;
This poster shows a man and woman, floating among clouds, with rubber tires hovering over their heads like halos. The man is facing the viewer and is holding onto a steering wheel that is not attached to a vehicle. He is wearing a grey zoot suit, red and yellow striped tie, grey fedora, and red shoes. The woman is turned away but is looking over her shoulder at the viewer. She is wearing a red dress, red hat, and black pumps. Both are pointing heavenwards with extended index fingers. This World War II poster was intended to recommend the conservation of rubber tires as the fashionable thing to do.
National Archives. Record Group 179: Records of the War Production Board, 1918-1947
Auburn University Libraries
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