Opelika, AL; Lee County, AL; Industry; Manufacturing; Personal Fitness
Diversified Products opened in 1963. The company specialized in fitness equipment and is credited with revolutionizing the fitness industry. This business was an important component of America's emerging fitness movement for four decades. Corporate mismanagement and increased competition led to the company's decline and eventual closure in 1998. The image is of Diversified Products senior executives (from left) Ira Silberman, Forrest "Fob" James, and Calvin James. The business was located at 309 Williamson Ave., Opelika, AL.
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Alabama Cultural Resource Survey
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